Eroica is an Italian cycling event operator that organizes vintage cycling events in Italy and worldwide. The company was founded in 1997 by Giancarlo Brocci, who wanted to celebrate the rich cycling heritage of his home region, Tuscany.  The name "Eroica" comes from the Italian word for "heroic" and refers to the grueling nature of the event and the heroic efforts required to complete it. The first Eroica event took place in 1997 and was a 209-kilometer ride from Gaiole in Chianti to Siena, featuring the iconic gravel roads of the region. Since then, Eroica has grown into a global movement, with events taking place in countries including Spain, France, the UK, the USA, Japan, South Africa, and Australia. The events typically feature vintage bicycles and clothing, with participants encouraged to ride bikes at least 30 years old and to dress in vintage-style clothing. One of the key aspects of Eroica events is the celebration of local culture and gastronomy, with food and wine tastings, cultural tours, and other activities often taking place alongside the cycling events. In addition to the flagship event in Tuscany, some of the main global events organized by Eroica include:  

• Eroica Britannia: Held in the Peak District of England, this event features routes ranging from 30 to 100 miles and includes live music, food stalls, and a festival atmosphere.

 

• Eroica California: Based in Paso Robles, California, this event includes both on-road and off-road routes through the scenic Central Coast region and is known for its wine and craft beer tastings.

 

• Eroica Japan: Held in the Mount Fuji region, this event features up to 160 kilometers of routes and attracts thousands of vintage cycling enthusiasts across Japan and worldwide.

 

• Eroica Hispania: This event takes place in the province of Burgos in northern Spain and features routes through the region's scenic countryside and historic villages.