Platinum Racing is a premier Canadian endurance event organizer specializing in triathlons, running races, cycling events, and open-water swimming competitions across Alberta and British Columbia. Their mission is to deliver exceptional race experiences that challenge participants and showcase the natural beauty of Western Canada. Signature Events:

• Ironman 70.3 Calgary: A renowned triathlon event featuring a 1.9 km swim, 90 km bike ride, and 21.1 km run, attracting athletes from around the world.
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• Great White North Triathlon: Held annually since 1991 at Allan Beach Resort in Stony Plain, Alberta, this event offers various race distances, including Half Distance, Olympic, Sprint, Try-A-Tri, Aquabike, and Duathlon.
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• Chinook Classic Gran Fondo: A cycling event starting and finishing at the Millarville Race Track, offering multiple distances to accommodate different skill levels.
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• Heart of the Rockies Multisport Festival: A weekend event in Invermere, BC, featuring triathlons, duathlons, aquathons, and team events suitable for athletes of all levels.
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Affiliation with Belgian Waffle Ride British Columbia: In partnership with Monuments of Cycling, Platinum Racing co-organizes the Belgian Waffle Ride (BWR) British Columbia, an international gravel cycling event held in the Cowichan Valley on Vancouver Island. The BWR BC offers three race distances—Waffle (+200 km), Wafer (+100 km), and Wanna (+50 km)—catering to various skill levels. The event features a mix of gravel and single-track sectors, providing a dynamic multi-surface race experience. The accompanying Unroad Cycling Festival includes live music, a beer garden, diverse food options, and family-friendly activities, exemplifying Canadian hospitality. Through these events, Platinum Racing continues to promote endurance sports and foster a vibrant athletic community in Western Canada.