The Queen City Running Company is a specialty running store based in Marquette, Michigan, that serves as a hub for the local running community. They provide high-quality running gear, footwear, and expert advice to runners of all levels, from beginners to elite athletes. Beyond being a retail store, Queen City Running Company is deeply involved in promoting the sport of running in the Upper Peninsula through events, community runs, and partnerships with local organizations. One of their key affiliations is with the North Country Trail Association (NCTA), reflecting their shared commitment to supporting and promoting outdoor recreation in the region. This partnership plays a pivotal role in the Marquette 50 Trail Running event, a challenging ultramarathon that draws participants nationwide. The Marquette 50 features a 50-mile and 50K race that traverses rugged and beautiful sections of the North Country Trail, showcasing the stunning landscapes of Michigan’s Upper Peninsula. As a co-producer of the Marquette 50, Queen City Running Company works closely with the NCTA to ensure the race provides a top-tier experience for runners while raising awareness for the North Country Trail. This collaboration helps support trail maintenance efforts, as portions of the race proceeds and volunteer hours contribute to preserving and enhancing the trail system. Together, Queen City Running Company and the NCTA have helped turn the Marquette 50 into a premier trail running event, emphasizing the challenge of the race and the importance of conservation and community involvement. This partnership highlights Queen City Running Company’s dedication to fostering a strong running culture and its role as a leader in the outdoor recreation scene in Marquette.