XTERRA Planet is a globally recognized brand that promotes outdoor adventure through its wide-ranging off-road endurance events, primarily triathlons and trail running. The organization was founded with the vision of bringing athletes closer to nature, combining elements of swimming, mountain biking, and trail running in the case of triathlons, and offering a global platform for trail runners through the XTERRA Trail Run Series. The ethos of XTERRA Planet is rooted in encouraging people to embrace nature's rugged, unpredictable, and beautiful aspects while challenging themselves both physically and mentally.

XTERRA Off-Road Triathlon:

The cornerstone of the XTERRA brand is its off-road triathlon series, which combines open-water swimming, mountain biking on technical trails, and trail running. This sport was born in 1996 on the island of Maui, Hawaii, as the “Aquaterra” race, which later evolved into the XTERRA World Championship. This race is still held annually in Maui, marking the pinnacle of the XTERRA triathlon series.  Today, XTERRA triathlons take place worldwide, providing athletes with opportunities to compete in diverse environments, from tropical beaches to alpine forests.

XTERRA Trail Run Series:

The XTERRA Trail Run Series offers runners the chance to experience trail running at its finest, with events spanning more than 20 countries. These races typically offer multiple distances, allowing both elite athletes and amateur runners to participate. Points are accumulated throughout the season, and top performers qualify for the XTERRA Trail Run World Championship. The series promotes a sense of community and adventure, and it emphasizes the importance of preserving and enjoying natural landscapes​.

Philosophy and Community:

XTERRA Planet goes beyond competition by fostering a strong sense of community among participants. Their events focus on outdoor adventure and embody a "live more" philosophy, encouraging people to push their limits, engage with nature, and connect with other like-minded individuals. Athletes of all levels, from professional competitors to weekend warriors, are welcomed into the XTERRA community, creating a supportive and inclusive atmosphere. In addition to its global race events, XTERRA Planet promotes environmental sustainability and engages with local communities to ensure that their events leave a positive impact on both people and the environment. The brand’s commitment to outdoor adventure and sustainable sports culture has garnered a loyal following around the world.