Glorious Gravel is a leading event producer specializing in off-road cycling adventures across the UK and internationally. They organize various gravel cycling events, from scenic rides through the British countryside to multi-stage international gravel rides. Their events cater to all levels of cyclists and emphasize inclusivity, adventure, and community. Glorious Gravel is known for its well-organized routes, vibrant participant culture, and a strong focus on providing a memorable cycling experience, with supportive services like fully sign-posted routes, mechanical assistance, and well-stocked feed stations. You can explore their events and ethos more on Glorious Gravel’s website.

Among their noteworthy events is the Graean Cymru, a UCI Gravel World Series event and a qualifier for the UCI Gravel World Championship.  The event promises an epic gravel riding experience in Wales. This event features a challenging 113km route with a significant elevation of 2,071 meters, designed to test the mettle of participants amid the stunning Welsh landscapes. For those seeking a shorter challenge, a 49km route is available, making it accessible for a broader range of cyclists​ (Glorious Gravel).

Glorious Gravel’s events are renowned for their excellent organization and vibrant atmosphere. Each event is meticulously planned to ensure a seamless experience for participants, including well-marked routes, mechanical support at various points, and well-stocked checkpoints offering real food and refreshments. These events challenge the riders and provide a festive environment with great music at the start and a communal feel at the finish, often celebrated with a cold beer.

For those looking to explore gravel riding in various scenic locations, Glorious Gravel offers a series of events known as the Off-Roader Series. The series takes riders to places like Sri Lanka, Transylvania, and more, providing a blend of adventure and cultural immersion.