Bike Sports is a multifaceted company dedicated to enriching the cycling experience through various services and events. Founded by Whitney and Zack Allison, Bike Sports evolved from a passion for road racing to embracing the burgeoning gravel racing scene. The company is based in Fort Collins, Colorado, and is heavily involved in promoting cycling activities in the region.

Services and Offerings:

• Bike Sports TV: This series includes entertaining and educational content, such as maintenance tips and bike tours, aimed at enhancing viewers’ cycling knowledge and experience.
• Gravel Graceland: A collection of guided gravel cycling routes in Northern Colorado offering diverse terrain and scenic beauty.
• Fit Studio: Personalized bike fitting services designed to optimize comfort and performance for cyclists.
• Coaching and Training: Zack Allison provides professional coaching, leveraging his degree in Exercise Physiology and extensive racing experience. He offers tailored programs to help athletes achieve their goals.

Events:

• FoCo Fondo: An annual gravel cycling event in Fort Collins, organized by Bike Sports, which has grown to attract over 2000 participants.  The event is rated by Strambecco as a Best-in-Class Gravel Event in Colorado and the Rockies.
• Racing Calendar: Bike Sports hosts and participates in prominent gravel races throughout the year, including events like the Belgian Waffle Ride, Unbound Gravel, and Gravel Worlds.

Bike Sports stands out not just for its competitive edge but also for its community-oriented approach. It aims to make cycling accessible and enjoyable for riders of all levels. For more information, visit its official website.